The Curator Wins
Your team can now make more options than it can judge. The bottleneck moved from making to choosing. How to tell what is worth keeping.
Keynotes · Workshops · Lectures
talks about taste
Over fifteen years writing for Apple, Airbnb and MasterClass, and several semesters teaching it at the University of San Francisco. The talks are about the part of the job software can’t do for you.
Booking: chase.domergue@gmail.comCurate talk at CreativeMornings Sacramento · June 2026
“Chase brought such a thoughtful, engaging perspective to the session. It means the world that he took the time to share his knowledge with our community. The feedback about his presentation was wildly positive.”
Molly Wiley · CreativeMornings Sacramento
Your team can now make more options than it can judge. The bottleneck moved from making to choosing. How to tell what is worth keeping.
It feels like a blank-page problem. It is an input problem. Daft Punk didn’t invent electronic music. Where originality actually comes from.
Everyone has the same tools and the work is starting to look the same. What separates the good from the slop, and how to name the difference.
If taste were a gift, you could only hire for it. It is not. What a semester of building judgment in twenty-year-olds teaches about growing it in a team.
A creative director and copywriter who still writes the work.
Chase Domergue makes companies sound like themselves. Apple, Airbnb, MasterClass, J.P. Morgan, PayPal, Walmart.
Booking
He answers his own mail. Conferences, offsites, classes, meetups. He travels.